Kashi Mailed Me A Snack
November 16th
2007
Hello, Blake Makers. Do you watch TV as much as I do? If you do, you may have seen the Kashi commercials about their snack drive to rid the world of a million bad snacks. If you go to their site, you’ll see that the snack drive is now over (you were too late!) which means that a million people got a taste of Kashi who may have otherwise passed them by in the grocery. When I asked for a snack, they were out of my first choice (cookies), and so I went for the 7 Grain crackers. They arrived today.

They were yummy! Bridget and I have developed a taste for healthy, whole grains, but I think even people who haven’t will enjoy these crackers.
They have a slight sweetness which makes them feel a bit more indulgent, and as you chew them you can almost feel the seven grains in your mouth.
The package tells me the crackers contain zero grams of trans fat (good), no hydrogenated oils (hooray) and 7 whole grains (fine).
I’m a sucker for good branding, and Kashi had me months ago with their feel-good commercials and beautiful logo. However, I never bought any of their products. Now, I will.







I also sent away for these crackers - a very clever piece of marketing, that. I’m more of a fan of the sesame ones, but definitely a convert.
Posted by Claire on November 19th, 2007 at 12:39 pmDid Blake Make Thanksgiving? Are we going to get to see?
Posted by Shannon on November 24th, 2007 at 6:27 am