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Have you heard of the Blakery?

June 23rd
2008

Hello, Blake Makers. An idea (and a business) has been brewing in my mind for a few months now. It’s called the “Blakery,” an online, on-demand micro-bakery. ‘Online’ because it’s, um, online, and ‘on-demand’ because we won’t bake it until you order it. Oh, and ‘micro’ because we’ll start out small.

Like anything great, it takes time to build - plus, creating something out of nothing is HARD. First, let me tell you where we are. We’re in the process of finding/developing some killer-delicious products. The first (to be named/branded later) is a fudge tartlett. What you see below are tartletts in preparation for the shipping test (how will they ship? what will they look/taste like when they get there?) we’re giving these this week.

You’ll notice I said “finding/developing” because the Blakery is going to feature products I find that are amazing, and need to be thrust into the spotlight.

This fudge tartlett is too good not to share with the world, and we’ve even created a version with my peanutbutter dulce de leche.

When the Blakery launches, we’ll tell our story in full - including the story of the baker behind the product. But, for now, we’ve still got a lot of work to do. For instance, this week we hope to finalize a component of the product packaging.

While you’re waiting for the Blakery to launch, check out the two sites that inspired this idea: Tank Goodness and Foodie Boxes.

21 Responses to “Have you heard of the Blakery?”

  • Very neat idea. Looking forward to watching this develop.

    Posted by Dave C. on June 23rd, 2008 at 7:51 am
  • Whoa! So excited!!! :-)

    Posted by Carrie on June 23rd, 2008 at 8:20 am
  • Wow - those look yummy! And who doesn’t love to say “tartlett”, just like that Friends episode with Jon Lovitz.

    Posted by tania on June 23rd, 2008 at 8:50 am
  • What a great idea!! Can’t wait to see it, as well as ultimately the PBDDL for sale too!

    Posted by joeysgirl2008(Amy) on June 23rd, 2008 at 10:49 am
  • Well these sure look delicious! They look pretty sturdy. Can’t wait for the new launch!

    Posted by megan on June 23rd, 2008 at 11:43 am
  • Those look wonderful! I’m excited for the new launch. Woo hoo!

    Posted by Julie on June 23rd, 2008 at 1:26 pm
  • Wheeeee!! I can’t wait to see the Blakery!! :)

    Posted by Jessica on June 23rd, 2008 at 2:27 pm
  • yummy yum! those look terrific!

    Posted by chefbarbie on June 23rd, 2008 at 4:01 pm
  • Oooh, those look delicious! I can’t wait to order some and try them for myself. Congratulations on doing what you love and doing it so well. :-)

    Posted by laura k on June 23rd, 2008 at 5:04 pm
  • What a great concept!!! I will gladly test that shipping!!! Those look incredible…

    Posted by Judy on June 23rd, 2008 at 8:05 pm
  • wow, so cool! kind of reminds me of zingerman’s and how they feature products that are great foodie finds!

    need someone to send those tartlets to to test the packaging/taste? i’ll volunteer ;)

    Posted by Jaime on June 23rd, 2008 at 8:11 pm
  • That is a wonderful concept, I like it. The tartlettes look delicious!

    Posted by Ally on June 23rd, 2008 at 9:20 pm
  • Oh, I can’t wait for you to open! I’m of the impatient type so I will be checking back often. I am so excited.

    Posted by Amy on June 23rd, 2008 at 10:24 pm
  • These look absolutely wonderful! Especially the peanut butter ones! I LOVE, LOVE, LOVE chocolate & peanut butter-really there is nothing better in the world. I will be checking in frequently on this very exciting development!

    Posted by Nicole on June 24th, 2008 at 7:48 am
  • What an exiting time for you! Must be a lot of hard work… but also pretty thrilling.

    Posted by EB on June 24th, 2008 at 9:05 am
  • Sounds like fun! Best of luck with that idea. And those tartelettes DO look good.

    Posted by Hillary on June 24th, 2008 at 2:01 pm
  • mmmmmmmmm those look tasty, maybe top them off with saome candied bacon strips :)

    Posted by Chicken Fried Gourmet on June 24th, 2008 at 6:42 pm
  • And you could use some Pop’rs for that Blakery! Yummmm…We’re having a giveaway, so please check us out at http://poprs.blogspot.com/2008/06/giveaway-tuesday.html

    Posted by Veggie Mom on June 24th, 2008 at 8:23 pm
  • got my “beta-tart” in the mail yesterday Thank You !!!!

    Posted by Chicken Fried Gourmet on June 26th, 2008 at 6:18 pm
  • This was so delicious, and very homey! I loved the flavor, which was very rich. The crust was perfection, even after shipping. I loved the granular texture to the crust.

    Posted by Patrick on July 7th, 2008 at 4:33 pm
  • Oh wow this is all so exciting! Peanut butter dulce de leche? Please tell me you’ve found some incredible way to ship it internationally.

    Posted by thecoffeesnob on July 14th, 2008 at 7:11 am

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